HeliValue$, Inc. is best known for its publication, The Official Helicopter Blue Book®, which has been sold around the world continuously since introduced in 1979. HeliValue$ is the trusted advisor and industry-wide interpreter for an international clientele of manufacturers, vendors, helicopter operators, banks, leasing and insurance companies, and aviation law firms.

A complete design package was created, overhauling the entire brand giving a fresh and exciting new look to a trusted industry icon. In addition to a new corporate identity, a streamlined website was created.

Astra Technica 
Creative Direction
Brand Stratigy

Astra Technica