DIRECTV, one of the largest broadcast providers in the country, needed to refresh their MVP platform, a marketing support program for bar and restaurant locations. While MVP was designed to help bar and restaurant owners receive more customers, the platform was viewed as purely transactional, resulting in infrequent use and lack of adoption. Instead, DIRECTV sought to create direct engagement with patrons, freeing up customers to manage new relationships.

We created a new MVP platform that aligned the offerings of DIRECTV with their interests and marketing efforts. In addition to increasing site usage, the mission of the new DIRECTV MVP relied on three key components: personalization, engagement, and loyalty. When utilized together, these components can broaden user reach, strengthen the individual experience, and differentiate the program Beyond the Box.

We undertook a complete design refresh, overhauling the entire MVP platform with the goal of giving complete control to the user and keeping content fresh and exciting. In addition to a new design, a streamlined navigation, alerts, sports schedules, filtered page results, ratings and reviews, and brand new campaigns and insights area was created.

RDI/A Digital
Creative Direction

Astra Technica