Get In Touch
205 N Michigan Ave. Ste 810
Work Inquiries
Digital June 3, 2019


  • Strategy

    Ideation, UX Strategy

  • Design

    Creative Direction

  • Client

    RDI/A Digital


Refresh the MVP platform, a marketing support program for bar and restaurants.

While MVP was designed to help bar and restaurant owners receive more customers, the platform was viewed as purely transactional, resulting in infrequent use and lack of adoption. Instead, DIRECTV sought to create direct engagement with patrons, freeing up customers to manage new relationships.

We created a new MVP platform that aligned the offerings of DIRECTV with their interests and marketing efforts. In addition to increasing site usage, the mission of the new DIRECTV MVP relied on three key components: personalization, engagement, and loyalty. When utilized together, these components can broaden user reach, strengthen the individual experience, and differentiate the program Beyond the Box.


Leave a Reply

We use cookies to give you the best experience. Cookie Policy