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Digital Sports January 23, 2020


  • Strategy

    UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    RDI/A Digital


Evolve the current app to address core customer needs

The old Bar Finder app was a iOS and Android app that was experiencing less than expected usage and poor user feedback. While the app did fill a much needed space within the DIRECTV ecosystem, the execution and feature-set were misaligned with user needs and basic user experience expectations. 

The Bar Finder app had a download growth rate of only five (5) percent, which falls meaningfully behind other apps that DIRECTV provides. We outlined an evolution of the current app to address core customer needs, improved usage, better analytics, integration with the new MVP platform, and enhanced features and functions. 

The new Sports Bar Finder uses GPS to show you bars and restaurants that carry DIRECTV sports programming. You can filter your results to find locations that have access to your desired game, team or sport, no matter which channel they are on. Once you pick a bar, you can get directions and send an email invitation to your friends with location information. You can also add your favorite watering holes to My Bars so the locations and details of your preferred sports bars are always just a click away.


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